Principal bios

Elisabeth D’Orazio Pritchett

Founder/Chief Executive Officer

Her vision was to create a company composed of the best and brightest creative thinkers in the world of direct marketing, and advertising. Today, that vision has become a reality in the form of IntelliVision, a consortium of award-winning writers, directors, editors, graphic artists and video production crews producing leading-edge direct-to-consumer commercials, infomercials and web sites. This exceptional team whose understanding of consumer response, market trends, and the latest production techniques, allows IntelliVision to develop and implement the most comprehensive and effective marketing and advertising campaigns for their clients. During the course of her career, Elisabeth has worked with hundreds of top companies, to develop effective advertising, marketing and strategically planned television campaigns. These include: America On-Line,, ABC/Capital Cities, White-Hall Robbins, Dow Brands, Forrest Laboratories, Victoria’s Secret, Dirt Devil, Home Shopping Network Direct, Torre Lazur/McCann-Erickson, and Polygram/Islands Records and more.

Whit Pritchett

President/New Business Development

With over a decade of documented sales, marketing and management experience with Fortune 100 Companies, Whit oversees the day-to-day operations of IntelliVision, Inc. He has an uncanny and proven ability to evaluate products and determine their potential in the Direct Response arena. With his years of success in sales, marketing, advertising, and management, his unique skill set allows him to take on an array of responsibilities and round out the IntelliVision team.

Since 2006, Whit has expanded his knowledge and expertise in the DR industry by involving himself in most every aspect of Direct Response advertising. From the initial client contact and product introduction, through the many layers of the production process and onto media testing and analysis, telemarketing, fulfillment and even retail distribution, Whit has helped IntelliVision’s clients navigate their path to success.



Sales & New Business
Main Number: 1-888-575-3788 ext 1
Email: Send Email

Office Hours:
Monday - Friday 9am-5pm EST


We're here to answer your questions and help you make an informed decision about direct response marketing (aka infomercials).

There's no obligation and our consultations are always confidential and free! Call us at 1-888-575-DRTV.