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The realtiy is you have
60 seconds (120 seconds sometimes) to tell your story so well that it
motivates people to put down the remote control and pick up the phone.
IntelliVision has created some of the most successful infocommercials
ever - the kind of spots that get the phones to ring. Whether you're looking
to sell a product directly or get higly qualified leads for your bussiness
or service IntelliVision is your answer. The sales speak for themselves
and the awards tell us it has been done with style. |
- Script writing
- Storyboarding
- Concept Development
- Full Service Camera and Lighting
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- Full Service Editing & Post Production
- 3D Graphics & Animation
- Testimonial Development
- Professional Casting
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Steps to Commercial Marketing Success.. |
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Product
Review & Research
We want to understand as much
about your product, it's marketplace, how it works, why it works, and who
is your competition. What's been successful in the past, in the same categories,
and what hasn't worked and why. These are just a few of the steps that go
into our initial product evaluation and review.
a. Review
Detailed Information About The Product Or Service
b. Clinical Studies / Documentation
c. Research Information about competitive product
d. Professional Endorsement Information
e. Demographic Information
f. Sales Figures & Data |
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Script
Outline & Product Positioning
a. Determine
Key Features And Benefits
b. Strongest Selling Proposition
c. Initial Discussions About Product Offer And Price
d. Determine Format For Commercial; Style, Tone, & Format
e. General Locations
f. Initial Talent Review: Determine Talent Types, Older Couple, Young Woman,
Mommy Type, Etc.
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Scripting
Process
When you only have 120 seconds to get viewers to put down the remote control
and pick up the phone - every second counts.
a. Initial Show Outline - Determine The Structure Of
The Commercial Or Infomercial
b. Client Review Of Initial Script Or Outline
c. Final Show Outline
d. Client Review Of Final Outline
e. Outline is reviewed and approved
f. Initial Scripting Draft
g. Scripting begins based upon outline
h. First Draft is completed and reviewed
i. Changes and Revisions are reviewed
j. Scripting Drafts
Scripting Meeting & Review
IntelliVision Drafts Second Version Of The Script Based On Approvals And
Discussions
Client Review Of Second Version
IntelliVision Drafts Final Version Of The Script Based On Approvals And
Discussions
Final Draft Approved
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Pre-Production
a. Talent Casting And Selection
b. Testimonial Interviews
c. Testimonial Selection and Preparation
d. Location / Studio Scouting / Set Design
e. Prop Shopping: Food Stylists, Make-Up, Etc.
f. Wardrobe
g. Crew Staffing
h. Equipment & Lighting Requirement
i. Audio
j. Initiate Show Graphics & Animation
k. Create Shot Lists And Shooting Schedule |
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Studio
Shoot Dates
a. This Is The Actual Shooting On
Location, Of The Following Items Where Applicable:
i. Main Body of Program Acts 1-3
ii. Product Shots
iii. Celebrity Talent (Where Applicable)
iv. Professional Endorsements & Testimonials
v. Product Demonstration |
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Testimonial
Shoot Dates
a. This Is The Actual Shooting On
Location, Of The Following Items Where Applicable:
i. Product Users
ii. Non-Compensated Endorsements |
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CTA
& B-Roll Shoot Dates
a. This Is The Actual
Shooting On Location, Of The Following Items Where Applicable:
i. Insert Commercial Shoot
ii. Product Demonstration
iii. Lifestyle Shots
iv. Talent |
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Post
Production
a. Digitize And Review Footage from Show, Testimonials, and CTA
b. Rough-Cut Base Commercial Insert
c. Rough-Cut Show Body
d. Rough-Cut Base Testimonial Footage
e. Make Final revisions to and Complete Animation And Graphics
f. Music Review And Selection
g. Client Receives And Reviews 1st Rough Cut
h. IntelliVision, Inc. Implements All Changes And Continues The Editing
Process
i. Client Receives And Reviews 2nd Rough Cut
j. IntelliVision, Inc. Implements All Changes And Continues The Editing
Process
k. Record Voice Over In Audio Studio
l. Edit And Lay In Voice Recording Over Commercial Cut
m. Mix Audio And Music
n. Finalize Graphics, Supers, And Animation |
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Final
Client Approvals
a. Client Receives And Reviews Final Cut
b. IntelliVision, Inc. Implements Any Final Changes
c. Client Receives And Reviews And Approves Final Broadcast Version
Release Tapes To Duplication For Trafficking
Broadcast For Initial Media Test |
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