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Infomercial Production
The Steps to Infomercial Marketing Success..

Product Review and Research
We take the time to learn as much as we can about your product--its marketplace, how it works, why it works, and who is your competition; what's been successful in the past in the same category, and what hasn't worked and why. These are just a few of the steps that go into our initial product evaluation and review.

a. Review Detailed Information About the Product or Service
b. Clinical Studies / Documentation
c. Research Information About Competitive Products
d. Professional Endorsement Information
e. Demographic Information
f. Sales Figures and Data


Script Outline and Product Positioning
a. Determine Key Features and Benefits
b. Strongest Selling Proposition
c. Initial Discussions About Product Offer and Price
d. Determine Format for Infomercial: Style and Tone
e. General Locations
f. Initial Talent Review: Determine Talent Types--Older Couple, Young Woman, Mommy Type, etc.

Scripting Process
a. Initial Show Outline - Determine the Structure of the Infomercial
iii. Client Review of Initial Script or Outline
b. Final Show Outline
i. Client Review of Final Outline
ii. Outline is Reviewed and Approved
c. Initial Scripting Draft
i. Scripting Begins Based Upon Outline
ii. First Draft is Completed and Reviewed
iii. Changes and Revisions Are Reviewed
d. Scripting Drafts
i. Scripting Meeting & Review
ii. IntelliVision Drafts Second Version of Script Based On Approval and Discussion
iii. Client Review of Second Version
iv. IntelliVision Drafts Final Version of the Script Based On Approval and Discussion
v. Final Draft Approved


Pre-Production
a. Talent Casting and Selection
b. Testimonial Interviews
c. Testimonial Selection and Preparation
d. Location / Studio Scouting / Set Design
e. Prop Shopping: Food Stylists, Make-Up, etc.
f. Wardrobe
g. Crew Staffing
h. Equipment and Lighting Requirements
i. Audio
j. Initiate Show Graphics and Animation
k. Create Shot Lists and Shooting Schedule

Studio Shoot Dates
a. This is the Actual Shooting On Location, of the Following Items Where Applicable:
i. Main Body of Program Acts 1-3
ii. Product Shots
iii. Celebrity Talent (Where Applicable)
iv. Professional Endorsements and Testimonials
v. Product Demonstration

Testimonial Shoot Dates
a. This Is The Actual Shooting On Location, Of The Following Items Where Applicable:
i. Product Users
ii. Non-Compensated Endorsements

CTA & B-Roll Shoot Dates
a. This Is The Actual Shooting On Location, Of The Following Items Where Applicable:
i. Insert Commercial Shoot
ii. Product Demonstration
iii. Lifestyle Shots
iv. Talent

Post Production
a. Digitize and Review Footage from Show, Testimonials and CTA
b. Rough-Cut Base Commercial Insert
c. Rough-Cut Show Body
d. Rough-Cut Base Testimonial Footage
e. Make Final Revisions To and Complete Animation and Graphics
f. Music Review and Selection
g. Client Receives and Reviews 1st Rough-Cut
h. IntelliVision Implements All Changes and Continues the Editing Process
i. Client Receives and Reviews 2nd Rough-Cut
j. IntelliVision Implements All Changes and Continues the Editing Process
k. Record Voice Over In Audio Studio
l. Edit and Lay In Voice Recording Over Commercial Cut
m. Mix Audio and Music
n. Finalize Graphics, Supers and Animation


Final Client Approvals
a. Client Receives and Reviews Final Cut
b. IntelliVision Implements Any Final Changes
c. Client Receives, Reviews and Approves Final Broadcast Version

Release Tapes To Duplication for Trafficking
Broadcast for Initial Media Test!