Infocommercial

Infocommercial is a combination of the words information and commercial. It is a communicative ad that describes a company's product or service, then urges consumers to buy it directly via television. These ads are also known as direct response, because they ask the consumer to respond to a sales pitch by picking up the phone and ordering directly from their homes. An infocommercial may also list a company's website address and retail outlets, if they are available, so the consumer may have the option of obtaining the product through those avenues if they so wish. This is a way for the company to create multiple streams of income from the commercial, thereby best leveraging their advertising dollars. An infocommercial may be one or two minutes, or thirty minutes in length. Generally, a simpler infocommercial product that costs less than $19.99 will be marketed through a one or two minute spot. More expensive products that require added explanation to sell them will be marketed through a thirty minute commercial. Many different types of products may be sold through this type of advertising, such as housewares, diet programs, fitness equipment and business opportunities, just to name a few. Companies that manufacture or distribute these types of products and services have generated hundreds of millions of dollars for themselves through this medium. Whether you have invented a new product, or have an existing product that you want to create brand name recognition for, this may be the type of advertising for you.